Finding Florence

Church - Villanueva de la Cañada

Spent most of the day exploring and photographing Villanueva de la Cañada yesterday. The Mayor’s office in Cañada is our client this trip—they’ve asked us to develop a digital marketing plan, a website, redesign an existing brochure or two and develop a template for a series of festivals they host each year. Although the city may provide us with some resources, we’ve decided to collect as much original reasearch as we can, so a photo shoot was in order.

Villanueva de la Cañada is a small satelite community about 30 km west (and slightly north) of the city of Madrid, and maybe 5 km from our home base in Villanueva de la Pardillo. Cañada’s demographics reflect a very young, very progressive and very well-to-do community (lots of Mercedes and BMWs on the street). City hall and city offices are in some of the oldest buildings in town—they date back to the Spanish Civil war. Franco’s army bombed away most of pre-war Cañada.

We discovered a pair of storks nesting on top of the church bell tower. Open air fruit markets here stock and display the most beautiful selection of produce I’ve seen anywhere. Our new favorite restaurant in Cañada—El Plaza—serves up delicious sandwiches and huge platters of hand-cut french fries.

Villanueva de la Cañada

Cañada II

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